BluGuitar announces the release of AMPX at Guitar Summit 2026

BluGuitar and company founder Thomas Blug are delighted to announce the long-awaited market launch of AMPX!

AMPX has been in development for almost a decade, driven by Thomas Blug’s clear, lifelong vision of creating the most advanced analogue guitar amplifier system ever built. AMPX can authentically recreate the sound of any tube amp – and create countless new sounds on top of that. All without compromise, right down to the smallest detail.

But AMPX also combines an analogue sound philosophy with state-of-the-art technology. This principle is applied to a constantly growing range of amps, effects and speaker simulations.

Where analogue technology is superior and maximum sonic purity matters, the signal stays analogue. Where maximum flexibility, programmability and high-quality time-based effects are called for, state-of-the-art digital technology takes over.

A journey full of innovation

AMPX was designed so that guitarists can operate it easily and intuitively and create incredible sounds with it. But a project of this scale took many years of development to truly live up to that aim. Thomas Blug wanted to hold back the release until AMPX genuinely met his high standards.

Authentically recreating the playing feel and response of classic tube amps – from vintage tweed amps to modern high-gain amplifiers – called for completely new approaches and technologies.

The new innovations BluGuitar has developed for AMPX include:

  • Authentic power amp saturation at any volume
  • Controllable sag and ageing behaviour using modern components
  • High-precision calibration that ensures every AMPX sounds identical, within a tolerance of just 1 dB 

None of this existed before AMPX – except in Thomas Blug’s head. Now it is all available to guitarists worldwide in AMPX.

Developed with conviction and independence

Developing AMPX took many years of intensive work, considerable personal investment and unreserved commitment. Thomas Blug deliberately kept BluGuitar independent throughout the entire development process so that he could pursue this vision without compromise.

The first AMPX concept study was unveiled at the NAMM Show in January 2020. Since then, global challenges and the sheer complexity of the project have stretched the development time far beyond the original expectations. Even so, interest has kept on growing – with thousands of AMPX pre-orders worldwide by now.

AMPX – delivery and availability

To ensure the highest possible quality and reliability, BluGuitar will introduce AMPX in carefully controlled production stages:

  • First delivery: 50 units in September 2026
  • Second phase: around 250 more units in October (subject to validation)
  • Further scaling: step-by-step increase in production volumes based on production stability

This controlled approach is essential to make sure that every single AMPX unit meets BluGuitar’s uncompromising quality standards.
AMPX will be delivered according to each customer’s position on the existing pre-order list. As soon as their position is reached, customers will be contacted directly and can confirm their purchase at that point. A dedicated online system lets them track their position on the waiting list, and they receive regular updates in BluGuitar’s weekly livestreams.

This means that AMPX can initially be ordered only directly from BluGuitar. Once all pre-orders have been delivered, AMPX will also be available from specialist dealers. International distribution will follow after that.

Thomas Blug statement:

“I’m incredibly excited that AMPX is finally ready to be played by guitarists all over the world … but there’s so much more to come! Our endless passion for the perfect sound means that we will keep expanding AMPX with more sounds, amps, pedals and features. Every guitarist should be able to find their very own dream sounds with it.

I’d like to thank the entire BluGuitar team and the whole community, as well as our partners and supporters out there, for standing by us along the way. It will be more than worth it, believe me!

I’ve been playing the AMPX prototypes live myself for years, and for me it is the ultimate amp solution. I can’t wait for all of you to experience it for yourselves!”

More information at bluguitar.com.