How did the cable come about?

Thomas explains:

„After using various speaker cables for many years without paying much attention to the type of cable, I made a discovery by pure chance at some point: I was using a not particularly expensive Marshall speaker cable with moulded plastic plugs and noticed that my sound was no longer so stiff, but round and yet airy. Naturally, I wanted to get to the bottom of this straight away. I tested everything I could think of: pure copper cables, ordinary hi-fi speaker cables, silver-plated cables, cables with different cross-sections and, of course, the quality cables from the well-known brand manufacturers. I found that all these cables sounded more or less neutral and that the sound was never as round as with the cheap, short Marshall cable. The ‚mojo‘ was missing, the thing that makes the sound coherent in itself and, on top of that, seem detached from the cab. 

After attending a workshop with a columnist from a specialist guitar magazine, I told him about my discovery, and we realised that we had had similar experiences in this respect. Afterwards he sent me a piece of a 1953 Fender power cable. I soldered jack plugs onto this cable and used it as a speaker cable. I had to admit that the cable delivered the warmth and the round, balanced sound I had always been looking for. After analysing the number and nature of the cable’s inner conductors, I set out to find a similar cable. And lo and behold, I found a cable with a slightly larger cross-section that delivers exactly the sound I was looking for, even at greater lengths, without any significant loss of power. 

Another insight came to me when I had to shorten a guitar cable several times. After the third cut, the sound suddenly changed unbelievably. I couldn’t explain this huge difference in tone by the mere change in capacitance resulting from the shorter length. Only many years later did I learn of a theory, unknown to me until then, which says that there are certain cable lengths at which a cable simply sounds different. I then tested these ‚magic‘ lengths, with the result that I actually found the ideal length for my cable.

These two insights, and everything else I know about speaker cables, are the basis of what we can present today as the BluGuitar ‚Vintage Premium Speaker Cable‘ with tonal integrity.“

Thomas Blug